01 / Performance
Paid media
Google Ads, Meta, LinkedIn, Microsoft. Accounts operated directly — not through a bidding tool and a spreadsheet updated once a week.
Independent marketing agency · since 2023
A senior-led growth agency for founders scaling past product–market fit. Performance, analytics, web and brand under one roof — operated by the senior you meet on day one, measured against the revenue number that matters.
You sign because of the strategist in the room. Two weeks in, a junior takes over the day-to-day. By month three, you're on quarterly calls with the person you actually hired — and daily emails with someone learning on your budget.
Forty widgets, twenty colours, zero answer to "is this working?" When a report needs a fifteen-minute walkthrough, the report is hiding the number — not telling it.
Strategy on one retainer, dev on another, tracking nowhere in particular. When numbers drop, each vendor points at the next. The integration work — the part that actually moves the business — lands back on your desk.
The standard sequence — deck, brand, website, tracking, paid — puts performance last. By the time acquisition enters the picture, the foundations are already wrong: the brand doesn't sell the product, the site isn't built for the CTR the ads need, and tracking is a patch no one wants to touch.
We invert the order. We start from the revenue target, reverse-engineer the funnel that gets you there, and only then design the surface — site, brand, creative. Every layer is built to serve the layer below it.
Define the north-star metric.
Conversion definition, tracking architecture, attribution model. Misalign here and every decision downstream inherits the error.
Model the funnel, then design the site.
CVR, AOV, payback and LTV mapped before the first pixel. Pages and landings engineered around the unit economics — not a moodboard.
Creative built for the placement, not the portfolio.
Visual system, messaging and production built directly for the formats that have to earn their spend — feed, search, landing, email.
Scale paid, honestly.
Google, Meta, LinkedIn, Microsoft. Ship, measure, cut what underperforms. No "10× growth in 30 days" pitch. No eternal learning phase.
Selected work
E-commerce brands crossing their first seven figures. SaaS teams standing up a first serious paid funnel. Local services that stop guessing where their leads actually come from.
Beauty & lifestyle DTC scaled past 7-figure annual run-rate.
Performance Max restructured into asset-group-per-margin-tier. ROAS +38%, CPA −22% over 90 days.
First serious paid funnel for a CEE B2B SaaS.
Intent-tiered search + LinkedIn ABM. Qualified-lead cost halved in month two; pipeline attribution rebuilt server-side.
Local service operator stops guessing where leads come from.
Server-side GTM + consent-aware attribution. Ad spend reallocated; monthly booked calls +61%.
Named case studies shared privately under NDA on request.
Search-term audits, negative-keyword architecture, placement exclusions, asset-group redesign. The unglamorous work that most accounts haven't seen in a year — and where the first 15–30% of spend returns itself.
Server-side GTM, consent-aware events, CAPI, enhanced conversions. A data stack you can defend to the CFO — not a screenshot in a slide.
Pages that load under a second, speak plainly, and convert the traffic you pay for. Brand that sells the product — not a design awards submission.
One page. The numbers that decide. What we shipped, what we're shipping next, what the data is telling us to kill. No "learnings" section. No padding.
Each discipline led by a senior with a decade of operating experience. No generalists learning on your budget. No handovers between three different vendors.
Google Ads, Meta, LinkedIn, Microsoft. Accounts operated directly — not through a bidding tool and a spreadsheet updated once a week.
GA4, GTM, server-side tracking, CAPI, Looker Studio, custom BI. Built to answer the questions you actually ask — not to fill dashboards nobody opens.
Marketing sites, landing pages, e-commerce, product surfaces. Shipped to production — not handed off as a Figma file for someone else to interpret.
Visual identity, design system, ad creative. A brand built to pull weight in a feed and on a landing page — not only in a pitch deck.
Short-form video, UGC, photography, copy. Shot for the placement from the start — not re-cropped from a hero TVC three weeks after launch.
Content strategy, SEO, and organic social running on the same KPIs as paid — one plan, one team, one number — not parallel silos.
Positioning, go-to-market, pricing, funnel design and unit economics. The strategic layer that makes every discipline above pull the same direction — instead of each one performing for its own KPI.
No two projects are identical. Scope is built around the metric that actually moves your business — never a pre-packaged retainer sold as strategy.
Typical shape. Real milestones depend on what we find in the account — but this is the outline.
Account access, tracking review, funnel walkthrough. A written audit — what is working, what isn't, and the first measurable opportunity worth acting on.
Tracking rebuilt, negative-keyword architecture deployed, landing pages and copy refreshed. Baseline CPA / ROAS locked so every further change is measurable.
New creative, new campaign structures, expansion into the channel you are under-indexed in. Async weekly reports. One monthly strategic call.
Double down on winning campaigns and channels. Cut the rest. This is where compounding starts — and where most agencies quietly stop pushing.
Why a senior-led agency
A sixty-person agency has sixty salaries to cover. A meaningful share of every retainer pays for layers of account management, office rent and internal process — not for work on your business. Our operating model is built the other way around.
The senior from the intro call stays on the account. Every week. For the entire project.
You pay for senior hours on your business — not for the account-management layer that keeps a large firm running.
Decisions happen in hours, not across three meetings. Changes ship the same day they're approved.
We can say no. If the campaign you want won't return its spend, you'll hear it before we take the budget — not in the quarterly review.
Projects are billed monthly, in arrears, after the work is delivered. Thirty-day rolling notice. No minimum term.
Month two is earned by the work shipped in month one. If it isn't, you leave with everything already built in your name — website, tracking stack, ad accounts, creative assets — transferred the day you ask.
Most agencies charge three months upfront not for cash flow, but for runway — so they don't have to ship early. We operate without that runway on purpose.
After launch
Most projects end with a handover deck and a PDF guideline. Six weeks later the first paid campaign breaks the system, nobody knows who to call, and six months later the brand quietly drifts back to before.
Every asset prepared for the channels that actually carry the spend.
Ad variants, social formats, landing templates, email layouts — so brand and performance operate from one system instead of two.
A specific senior on the line after go-live.
Ninety days of post-launch consulting included. No stopwatch on "can we do this?" questions. No hand-offs to a different account.
Everything in your name, from the first commit.
Source code, ad accounts, pixels, tracking, domains, creative originals. If we part ways, everything you paid for stays with you — no "agency-owned" assets to buy back.
For the past few years I have operated paid media and analytics for e-commerce, SaaS and lead-gen brands across CEE and, increasingly, the wider EU. Virtualien is not a chair I sit in while juniors do the work. If we sign on Friday, I am inside your ad accounts on Monday morning.
Around the senior lead sits a carefully built network of specialists — design, development, production, strategy — all operators I've collaborated with for years. They plug in based on the brief, not on a retainer formula. You never pay a twelve-person agency to show up to a forty-five-minute call.
No manifesto. No mission statement. An agency built to ship work, report honestly, and move the number that matters.
We decline more work than we take. It is the only way a senior-led operating model survives. Here is the honest version of what a good fit looks like.
If you are looking for a growth partner that ships the work, owns the result, and will say "no" when that is the honest answer — send a short email describing where you are and what is stuck. I read every message personally and reply within two business days with a direct yes, no, or next step.
